Courtesy – marineinsight
Working as a professional package designer is a lot of fun provided your basics are cleared. However, if you’re just starting your work, then you must be aware of the basic definition of product package designing. Creating the exterior of a product is defined as package designing. The exterior is all about including materials like boxes, cans, graphics, fonts etc. If you’re starting to run your business as a package designer, here are some of the basic things that should always go on.
- A Simple Written Copy – It is the way of describing a product with the help of fancy words. The words must be easy for the consumer to understand in order to help them with the purchase.
- An Image – Adding an image about the product helps the consumer to see how and what it actually looks like. Before the designing process begins, you should have a photo ready with you.
- Required Marks – Based on the product and industry does this factor gets added on. Some of the examples of required marks are association marks, nutrition information, barcode etc.
- Temporary Content – Examples of temporary content would be expiration dates, batch numbers etc. They usually go on products like food and cosmetics. Temporary content keeps changing and should only be printed based on current regulations. In order to add the information, it is recommended to have some extra space which will then be put with the help of a sticker or stamp.
If your work revolves around FMCG industry, then learn more by getting in touch with FMCG packaging designers in Melbourne.